Research tells us that users have two separate needs from related links: to go into more detail or to find broader but related content. All articles include a Related links section to help users access this content.
Include between three and six links in this section. These links should be to:
- any related bulletins or articles (either published on the same day or previously)
- any methodology pages that provide further detail on the data source, method or project
- recent ONS publications that also reference this topic
- relevant articles that are published by other official organisations
Links should help users get directly to relevant content. Do not link to:
- search results pages
- the previous releases page of your article
- product pages
- landing pages of other organisations
The content design team can use analytics to help you choose which links to include – email firstname.lastname@example.org.
The Related links section should be formatted in the same way as the Related links section of a bulletin. More information on how to format your links is available.