Articles have a range of purposes and so may be of interest to different users. It is important to understand your users before you start writing your article.

Analysis articles contain more detailed analysis of a topic than statistical bulletins and are often used by a range of users, including the media. Information articles, such as methodology changes and project updates, are likely to be of more interest to policy influencers and technical users. 

These users are often busy and want to get the information they need quickly and easily. Writing clearly and using plain language will make your content understandable to all users.