Write clearly and in plain language
Avoid using jargon when a simpler term or explanation can be used. UK Statistics Authority standards and UK accessibility legislation require the use of plain English. If you need to include more technical language, make sure that it is clearly explained for users who may be less familiar with the term. Include a brief summary in your analysis and link to a more detailed definition in the Glossary section.
Keep your paragraphs short and concise, covering one topic or idea. Aim for a maximum of four sentences per paragraph.