Hyperlinked text allows users to navigate to another page or file for additional information. If the relevant information exists elsewhere on the ONS site or is available from another organisation, link to it to avoid duplication. Only link to the most useful information as too many hyperlinks are distracting to users.
It is important that users can easily identify all hyperlinks and can see where the link will take them. Where appropriate, use the title of the publication you are linking to as hyperlink text. Hyperlinks should be accessible for all users.
Link text should:
- clearly describe the topic or purpose of the destination page
- be as concise as possible without losing meaning
- make sense as part of a sentence, and as text on its own
- say if the link opens in a new window
- be at the end of a sentence where possible
Compare the GDP figures with previous preliminary GDP estimates.
More information on the uses of data is available in the Births QMI.
Read our terms and conditions.
Link text should not:
- use generic words such as “click here” or “this article”
- use full URLs
- have quotation marks
- be used more than once in each section
- use different text for the same destination
Click here to compare the GDP figures with previous preliminary estimates.
The Births QMI contains information on the uses of data and is available on the ONS website
Read our terms and conditions at https://www.ons.gov.uk/help/termsandconditions.
Linking to files and attachments
Where possible, always link to a web page. If there is no alternative to linking to a file download, make it clear what file type and size it is.
In August, we published a user guide to the Labour Force Survey (LFS) questionnaire (PDF, 3.4MB)
When linking to an ONS release, try to include the source, title, type, and data range of the release.
For more insight into these developments, you can view the data in our Public sector finances, UK: January 2022 bulletin.