Author Archives: lucycruickshanks

Telephone numbers

When writing telephone numbers, remove the leading zero from the number and replace it with the UK’s international dialling code: +44. Add a space between this code and the rest of the number. 

You should not: 

  • include the zero you’ve removed in brackets; this is particularly important for accessibility as it can affect how some assistive technology reads the number  
  • use 00 instead of + (it does not work from all countries) 

0345 601 3034 should be written as +44 345 601 3034
01633 456900 should be written as +44 1633 456900


+44 (0)345 601 3034 or 0044 345 601 3034
+44 (0)1633 456900 or 0044 1633 456900

 This is in line with the UN’s International Telecommunication Union standards, which are recognised worldwide. 


The National Institute for Clinical Excellence (NICE) defines long COVID as “signs and symptoms that develop during or following an infection consistent with COVID-19, which continue for more than 12 weeks and are not explained by an alternative diagnosis”.

When referring to long COVID:

  • do not capitalise the word “long” unless at the start of a sentence
  • always use upper case for the word “COVID”
  • do not add the number “19” as you would when writing “COVID-19”

Long COVID is sometimes referred to as post-COVID syndrome. For consistency, use long COVID.