Main types of articles

An audit of the ONS website identified two main purposes for articles: to provide analysis and to provide information. There are seven types of article within these categories:

Analysis articles

  • in-depth analysis
  • cross-cutting analysis
  • review
  • commentary
  • digital content article (email DigitalContent@ons.gov.uk for information on this content type)

Information articles

  • methodology changes
  • progress report

Article sections

Article sections separate the different types of content on the page. Consistency is important for our users, so we should aim to use standard section headings where possible.

We have created recommended structures for each of the article types based on research.

Article type Description Recommended structure
In-depth analysis  (template (Word, 169KB)) An in-depth look at a topic using new or experimental data

Main points

Labelled analysis section(s) 

[Topic] data 

Glossary

Data sources and quality

Future developments

Related links

Cross-cutting analysis (template (Word, 169KB)) Broader analysis formed from linking separate data and topics 

Main points

Labelled analysis section

[Topic] data

Glossary

Data sources and quality

Future developments

Related links

Review (template (Word, 169KB)) A retrospective examination of previously published data from a different angle

Main points

Labelled analysis section(s)

[Topic] data

Glossary

Data sources and quality 

Future developments

Related links

Commentary (template (Word, 169KB)) Commentary on trends found in thematically linked bulletins published on the same day

Main points

Overview of [topic] 

Labelled analysis section(s)

Related links

Methodology changes (template (Word, 169KB)) Explanation of how recent or upcoming changes in methodology affect data or findings

Main changes

Overview of [method or topic]

Labelled section per change

Future developments

Related links

Progress report (template (Word, 169KB)) Description of a project, programme or roadmap, or an update on any progress, changes or developments

Overview of project or changes

Labelled section per bullet 

Future developments

Related links

Digital content article Short articles on a timely topic that are collaboratively written with the Digital Content team and focus on visual representation of data Email DigitalContent@ons.gov.uk to find out more about Digital content articles and how to commission them.

 

Article templates

Download one of our templates to help you draft your article. We have created templates for the different article types:

We are constantly improving our guidance based on research, so there may be some small changes to the guidance; we will keep you updated with any significant changes on the Updates page.

Next section: Article titles and summaries