Titles and summaries

New coronavirus (COVID-19) content

All titles should follow our usual house style for titles. They should:

  • be short and clear
  • be frontloaded with the most important information or topic first
  • include the geography and time period (for articles, this is where appropriate)
  • be written in sentence case.

If the article or bulletin is specifically about the coronavirus, please include this in the title. For articles, use the format “Coronavirus and [topic]”.

Coronavirus and employment for parents in the UK: October to December 2019

If the article or bulletin contains some information on the coronavirus, but this is not the main focus of the content, include “coronavirus (COVID-19)” in the summary and meta description. For example, the Deaths registered weekly in England and Wales bulletin summary is:

Provisional counts of the number of deaths registered in England and Wales, including deaths involving the coronavirus (COVID-19), by age, sex and region, in the latest weeks for which data are available.

Any changes to titles or summaries should also be reflected on the calendar entry. Please email publishing@ons.gov.uk.


New bulletins or articles

All new bulletins or articles related to the coronavirus should include the following keywords:

  • corona virus
  • COVID 19
  • COVID19
  • covid

This is to make sure users can find the page if they enter alternative spellings into search.

If “coronavirus” or “COVID-19” are included in the title or summary of the bulletin or article, you do not need to repeat these in the keywords. Include any other relevant keywords for your content to help users find it.

Next section: Structuring your content