In this section

Punctuation

When to use apostrophes, bullet points and colons in your sentences.

Numbers

From dates to page numbers to percentages; how to use numbers correctly.

Titles and metadata

How to write clear and concise titles, summaries and metadata that will help improve your content’s search engine optimisation.

Tone and voice

The tone of your content helps engage readers more effectively; using active verbs adds pace to a sentence.