In this section


When to use apostrophes, bullet points and colons in your sentences.


From dates to page numbers to percentages; how to use numbers correctly.


How to write clear and concise keywords and meta descriptions that will help improve your content’s search engine optimisation.

Tone and voice

The tone of your content helps engage readers more effectively; using active verbs adds pace to a sentence.

Editing and proofreading

Editing and proofreading are essential to ensuring consistency in content and that your writing is clear, concise and free of errors.