If a dataset or headlines are not sufficient for a release, consider publishing articles alongside the data and headline release. The headline release still needs to work as a standalone product. We should not rely on users using an article to understand the headlines.
If there is a frequent requirement to publish articles alongside a headline release, consider whether a bulletin would be more suitable, bearing in mind the principles behind our products.
Alternatives to supporting articles
If the supporting information is targeted at a smaller audience, consider other ways to share it with the right users:
- users could get in touch to request copies of particularly long or technical information that is not relevant to most users.
- consider whether a newsletter might be a better way to share important technical information.
Avoid publishing content that is not relevant to your data
Publishing content that is not relevant to a large number of users damages the user experience of the website, because:
- it makes it harder for users to find content via search
- which increases the chances of most users ending up on the wrong page
- which makes users less likely to trust the website and our content
- it makes the website more difficult and more expensive to maintain