Bulletin titles

Page titles need to be short, clear and reflect the content on the page. 

All bulletin titles must include:

  • the name of the release
  • the geographical coverage
  • the date or period the data cover

Baby names in England and Wales: 2018

A title could include other information such as “provisional” or “final” where appropriate. Insert information like this after the colon and the date, but avoid using extra words like “results” where possible.

Titles should reflect the words users put into search engines. For example, people are much more likely to search for “baby names” than “annual birth registrations”.

Avoid naming bulletins after surveys. For example, users may search for “gender pay gap”, but are less likely to search for “Annual Survey of Hours and Earnings”.

If the page summarises a number of different bulletins in a release, use the word “overview”. For example, Labour market overview

Bulletin summaries

This is the description that follows the title at the top of the page. The summary should:

  • tell users what to expect to find in the bulletin
  • describe the topic that the page covers
  • be under 160 characters
  • begin with the most important information (avoid using phrases like “This bulletin covers…”)
  • not be a technical definition of the topic; we have a glossary for that

Labour market overview, UK: May 2019
Estimates of employment, unemployment, economic inactivity and other employment-related statistics for the UK.

Next section: Main points and analysis