In this section

User personas

User personas are characterisations of the type of people who use the ONS website. We use these personas to develop our content.

Writing for your users

How to identify who your users are and write content that meets their needs, including a template for writing user stories.

How we read online

Users read information on a screen differently to how they might read it in a printed format.

Plain English

Clear, accessible, jargon-free language that all readers can understand.