In this section

Plain English

Clear, accessible, jargon-free language that all readers can understand.

Writing for your users

How to identify who your users are and write content that meets their needs, including a template for writing user stories.

How we read on the web

Web users read information on a screen differently to how they might read it in a printed format.

Editing and proofreading

Editing and proofreading are essential to ensuring consistency in content and that your writing is clear, concise and free of errors.

User personas

User personas are characterisations of the type of people who use the ONS website. We use these personas to develop our content.

Web accessibility

We are legally required to make our content simple for users with different abilities to navigate, read and interpret.