In this section

Plain English

Clear, accessible, jargon-free language, that is understandable to all readers, in order to open up statistics to as wide an audience as possible.

Structuring content

How best to tailor content so that it is more appropriate to readers on the web; brevity and conciseness is as important as presenting key...

How we read on the web

Web users read information on a screen differently to how they might read it in a printed format.

Tone and voice

The tone of your content helps engage readers more effectively; using active verbs adds pace to a sentence.

Editing and proofreading

Editing and proof reading are essential to ensuring consistency in content and that your writing is clear, concise and free of errors.


Where, when and how to use italics, bold and underlined writing.

Web accessibility

Content needs to be simple for users with different abilities to navigate, read and interpret.