So users can find what they’re looking for, all text should be:
- in plain English
- as short as possible
- frontloaded (most important information first)
Also ensure house style is applied.
Bulletin title
Format
Title, geographical coverage: date
Extra information, such as “provisional results” or “final estimates”, goes at the end of the title, after the colon and the date.
The date refers to the data not the publication.
No acronyms – include in the keywords if common and users likely to search by it.
Producer price inflation, UK: September 2017
Bulletin summary
Clear, concise, frontloaded summary of the bulletin’s content. It appears directly under the title on the website. It can be the same as the meta description (as long as it’s not longer than 160 characters).
Changes in the prices of goods bought and sold by UK manufacturers including price indices of materials and fuels purchased (input prices) and factory gate prices (output prices).
Meta description
Clear, concise, frontloaded description of the bulletin’s content. Maximum of 160 characters (can be the same as the bulletin summary). This text appears in search engine results so it needs to make sense out of context (that is, away from our website).
Input and output index series. Contains producer price indices of materials and fuels purchased and output of manufacturing industry by broad sector.
Keywords
No more than five. Do not duplicate words from the title or meta description.
PPI
manufacturing
output prices
input prices
producer prices
Dataset titles
This must describe what the dataset contains and be:
- frontloaded (most important information first)
- short – aim for 60 characters
- free of acronyms – put these in the keywords
- not include the word “dataset”
May contain geographical coverage, but put this in “About this dataset” if it makes title too long.
Producer price inflation records: monthly figures
About this dataset summary
Clear, concise, frontloaded summary of what is in the dataset. Should contain geographical coverage (if it’s not already in the title) and the frequency of the data.
Input and output price indices for the UK, providing months when movements were higher, lower or equal.