So users can find what they are looking for, all text should be:
- in plain English
- as short as possible
- frontloaded (most important information first)
Also ensure house style is applied.
Bulletin title
Format
Title, geographical coverage: date
Extra information, such as “provisional” or “final”, goes at the end of the title, after the colon and the date. Avoid using extra words like “results” or “estimates” where possible.
Titles should reflect the words users put into search engines. They should focus on topics that users are interested in rather than survey names or data sources. For example, people are more likely to search for “gender pay gap” than “Annual Survey of Hours and Earnings”.
The date refers to the time period of the data and not the publication date. If your content covers multiple time periods, we can help you choose the most suitable date. Email content.design@ons.gov.uk.
Avoid using acronyms in the title – include these in the keywords if they are common and users are likely to search by them.
Producer price inflation, UK: September 2017
More detail on bulletin titles is available.
Bulletin summary
Clear, concise, frontloaded summary of the bulletin’s content. It appears directly under the title on the website and tells users what to expect to find in the bulletin.
The summary can be the same as the meta description (as long as it is not longer than 160 characters).
Avoid using phrases like “This bulletin covers…”.
Changes in the prices of goods bought and sold by UK manufacturers including price indices of materials and fuels purchased (input prices) and factory gate prices (output prices).
More detail on bulletin summaries is available.
Meta description
Clear, concise, frontloaded description of the bulletin’s content. Maximum of 160 characters (can be the same as the bulletin summary). This text appears in search engine results so it needs to make sense out of context (that is, away from our website).
Input and output index series. Contains producer price indices of materials and fuels purchased and output of manufacturing industry by broad sector.
Keywords
No more than five, as using too many reduces their effectiveness in search.
Do not duplicate words from the title or meta description as these also form part of search.
PPI
manufacturing
output prices
input prices
producer prices
Dataset titles
This must describe what the dataset contains and be:
- frontloaded (most important information first)
- short – aim for 60 characters
- free of acronyms – put these in the keywords
- not include the word “dataset”
May contain geographical coverage, but put this in “About this dataset” if it makes the title too long.
Producer price inflation records: monthly figures
About this dataset summary
Clear, concise, frontloaded summary of what is in the dataset. Should contain geographical coverage (if it is not already in the title) and the frequency of the data.
Input and output price indices for the UK, providing months when movements were higher, lower or equal.
We are constantly improving based on research and best practice. Any significant changes to our guidance are available on the Updates page.