Branding with colour

Colour can be used to show the data are part of a particular brand or collection.

Census 2011

For example, the 2011 Census used a purple colour scheme and this was used in the design of their charts.

Example of Census 2011 purple branding in a chart

A bar chart used in the Census with light purple and dark purple shades used for the bars to tie in with their branding.


Do not be constrained to only using your corporate or brand colours. Use the colours that are most appropriate to highlight patterns in the data and can be perceived the most clearly by all users.