Digital content articles are collaboratively written with the Digital Content team. They use a neutral article template in Florence and are visually distinct from standard articles as they do not have a table of contents.
These articles are usually on a timely topic and are written for the inquiring citizen. The visualisations are designed so that they can be easily embedded in news websites. The template is designed for shorter articles, ranging from 1,000 to 3,000 words.
These can only be created in the main taxonomy and cannot be created in the census area of the site. They cannot be created in a series and will all be published as one-off, separate publications.
“Scrollytelling” articles such as Exploring local income deprivation are based on a different template built by the Digital Content team.
Email DigitalContent@ons.gov.uk to find out more about digital content articles.