Keywords are words or phrases that best describe your page and its content. They are used by search engines, such as Google, to help rank your content in terms of relevance for users. Using keywords that reflect the language of users will help people find your content.

Keywords should reflect the words and phrases that users enter into search engines. Use up to five keywords, as using too many reduces their effectiveness in search.

They should not duplicate words from the title or meta description, as these also contribute towards search. Include any acronyms or alternative phrases in the keywords.

We can help you find the most relevant keywords for your publication using Google Search Console. Email content.design@ons.gov.uk.

Keywords for the Producer price inflation bulletin:

• PPI
• manufacturing
• output prices
• input prices
• producer prices

We are constantly improving based on research and best practice. Any significant changes to our guidance are available on the Updates page.