A meta description is a brief summary of a webpage that helps users decide if it is what they are looking for. It appears in search engine results alongside the page’s title.
The meta description must:
- be clear, concise and frontloaded
- summarise clearly what the page is about
- be fewer than 160 characters, otherwise the text may be cut off by search engines
- make sense out of context (that is, away from the ONS website)
The meta description can be the same as the page summary.
Estimates of employment, unemployment and economic inactivity for the UK for February to April 2020.