Table of contents

  1. Release title
  2. Summary
  3. Dates and numbers
  4. Contact details
  5. Email addresses
  6. Telephone numbers

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Release title

A release title should:

  • be under 65 characters including spaces
  • use plain English to describe the statistics in the release
  • include the geographical coverage and time period the statistics are about
  • be in sentence case, apart from any proper nouns
  • use a colon instead of hyphens or dashes, and a comma if you need a second separator

Index of Production, UK: December 2021
Baby names in England and Wales: 2020

A release title should not:

  • be excessively long, or it will cut off in the search results
  • contain jargon or technical language
  • include abbreviations or acronyms unless they are well known, for example, UK, GDP or EU

GDP monthly estimate, UK: December 2021 (39 characters)

Not

Monthly estimate of Gross Domestic Product in the United Kingdom: December 2021 (79 characters)

View more detailed guidance on writing clear titles.