Using hashtags on Twitter and Facebook helps us engage with wider conversations and increase our exposure. We use hashtags on relevant awareness days (for example, #InternationalWomensDay) and for national and international trending topics.

Important points for using hashtags

  • Check for an existing hashtag from official sites, or search on social media channels to see if there was one last year to predict what it might be this year.
  • Place hashtags at the end of the tweet, and after any links, to avoid disrupting the reading.
  • Use “camel case” (that is, capitalise each word like #CamelCase) – this makes it easier to read and avoids miscommunications.
  • Don’t include punctuation such as hyphens or apostrophes (for example, write #COVID19).