Other support for creating social media content

Words and phrases to watch

  • “Blog post” instead of “blog” (unless referring to the blog itself and not a blog post within).
  • Do not begin a tweet with “Today” – we often publish content on more than one release, and beginning this way implies this is the only thing we’ve published.
  • Avoid writing full bulletin titles; write out the description instead.
  • Do not waste characters by writing the statistics two ways, for example, “Almost half (48%) of people…”.
  • Do not write “Between 6 to 10 June”. It should be “between 6 and 10 June” or “from 6 to 10 June”.

Helpful tools for writing social media