Table of contents

  1. Introduction to social media
  2. Writing for social media
  3. Personality and tone of voice
  4. Structuring a tweet
  5. Structuring a Twitter thread
  6. House style for the Office for National Statistics’ (ONS) social media
  7. Tagging official accounts
  8. Hashtags
  9. Images for social media
  10. Alt text and accessibility
  11. Other support for creating social media content

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Tagging official accounts

Tagging official Twitter accounts can show our collaborative projects and increase engagement. Keep an eye out for opportunities, but always double-check the handle to make sure it is correct.

Some accounts that we may tag include:

  • @NHSuk
  • @HMRCgovuk
  • @UKHSA
  • @DHSC
  • @PublicHealthW
  • @adzuna
  • @CompaniesHouse
  • ONS statisticians in our official Twitter network