Table of contents

  1. Introduction to social media
  2. Writing for social media
  3. Personality and tone of voice
  4. Structuring a tweet
  5. Structuring a Twitter thread
  6. House style for the Office for National Statistics’ (ONS) social media
  7. Tagging official accounts
  8. Hashtags
  9. Images for social media
  10. Alt text and accessibility
  11. Other support for creating social media content

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Writing for social media

We use plain English and write content as simply as possible, explaining more complicated terms where required so that the content is accessible to all.

It is crucial that we are professional in all our communications. Although our written style on social media differs in some ways from the Office for National Statistics’ (ONS) website, it is important that we are consistent to maintain our reputation as a trusted organisation and make our content more open and understandable.