Table of contents

  1. F pattern
  2. Mobile and tablet devices
  3. Headings and sub-headings
  4. Reading level
  5. Analytics

Print this page

Download as PDF

Mobile and tablet devices

Two-thirds of users on the ONS website are viewing the content on a mobile or tablet device. It is important to think about how content looks on these devices. 

Research shows that 80% of users on a mobile or tablet do not scroll past the first quarter of a release. Make sure to frontload the main information of your release in the opening sections by using the inverted pyramid.