As with the overall structure, each paragraph and sentence should be frontloaded with the most important information at the start. 

When writing your content, your paragraphs should: 

• have no more than four sentences that follow a logical order 
• begin with the most important information for that paragraph, meaning readers can skim through the information 
• make complete sense on their own 
• cover one subject 

Individual sentences should be no longer than 25 words. If they are any longer, they may need to be divided into two. 

A sentence should not start with a figure. If it does, the sentence should be restructured. For example: 

“47% of people in the population of the UK are left-handed.” 

Should be rewritten as: 

“Left-handed people make up 47% of the UK population.” 

We are constantly improving based on research and best practice. Any significant changes to our guidance are available on the Updates page.

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