Updated on: 4 May 2022

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Structuring content

How to design content for your users.

Table of contents

  1. Writing your content
  2. Inverted pyramid
  3. Use clear language
  4. Structuring paragraphs and sentences

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Writing your content

Research shows that the average reader only reads between 20% and 28% of the text on a web page. It is important to get the point of your content across as concisely as possible.  

We have templates for you to use to create article types and bulletins. These will help you to follow the set structure for each release type. 

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  • ONS website
  • ONS pattern library

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All content is available under the Open Government Licence v3.0, except where otherwise stated