Table of contents

  1. All content should meet a user need
  2. Identify who your users are
  3. Find out what your users’ needs are
  4. How to write content that meets users’ needs
  5. Ways we find out about our users
  6. Why writing for users is important

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All content should meet a user need

Everything we publish should meet a user need. A user need is what somebody wants to achieve when they visit the Office for National Statistics (ONS) website. This should be based on evidence and not assumption. 

If you write with users’ needs in mind, it will be easier for people to get the information they need from your content. They will also be more likely to use your data correctly.