Why writing for users is important

As a public organisation, it is important that our content is understandable and accessible to all users. 

By writing content with your users in mind, you will help them have a positive experience and achieve what they set out to do when visiting your page. 

Users engage more with clear and informative content. They are more likely to read more of a page or share your content on social media. Ultimately, user-centred content will better inform the public and increase trust and interest in your statistics.  

If you are unsure who your users are or how to write for their needs, the Content Design team will be able to help you. Email content.design@ons.gov.uk

Next topic: Structuring content