As with the overall structure, each paragraph and sentence should be frontloaded with the most important information at the start.
When writing your content, your paragraphs should:
- have no more than four sentences that follow a logical order
- begin with the most important information for that paragraph, meaning readers can skim through the information
- make complete sense on their own
- cover one subject
Individual sentences should be no longer than 25 words. If they are any longer, they may need to be divided into two.
A sentence should not start with a figure. If it does, the sentence should be restructured. For example:
“47% of people in the population of the UK are left-handed.”
Should be rewritten as:
“Left-handed people make up 47% of the UK population.”
We are constantly improving based on research and best practice. Any significant changes to our guidance are available on the Updates page.