Do not use directional text, such as “click here” as this is misleading for users with screen readers.

When creating hyperlinks, the text containing the link should be a specific description of the destination page.

There is more information about accessibility within GOV.UK content if you are interested.

The full terms and conditions for competitions explain more about this.

Assistive technologies separate out links, so each one should be easy to identify.

accessibility within GOV.UK content

terms and conditions for competitions

If a hyperlink will involve downloading a file rather than going to another web page, users should be informed what they are about to download and its size.

In July we published a new user guide for population statistics (PDF, 100KB)

Quotation marks are not needed around a hyperlink.